Advertising job advertisements is still a central task in recruiting. However, the number and variety of platforms that can be considered for this is overwhelming. Multiposting relieves recruiters of a lot of work: they use it to publish ads automatically and without administrative effort in several places at the same time.
Online job boards, niche portals, social media channels – the platforms on which job advertisements are published are widely distributed. It is difficult for recruiters to keep track of what opportunities are available for the different target groups. Not to mention the administrative work of publishing and reporting the advertisements being done manually. In this article, we'll look at the benefits of multiposting job postings, either with the help of specific tools or through agencies.
Multiposting – Definition
In the field of recruiting, the term multiposting means publishing a job advertisement in several places at the same time in just one work step. This can be done, for example, on online job boards or career networks, but social media channels or other platforms such as university websites are also conceivable. Companies can either use an e-recruiting software with a corresponding function for multiposting or commission a specialized agency. Through cross-media publication "with one click", multiposting enables time and cost savings.
Multiposting strategy for job advertisements
Today, recruitment processes are often difficult and lengthy. Many companies have problems finding suitable talent for their vacant positions and therefore invest a large amount of work and time in recruiting. A multiposting strategy helps to make more efficient use of the resources used: A job advertisement is written once and can then be automatically published on a variety of platforms.
In addition to online job boards and social media platforms, suitable tools also publish the advertisement directly on the company's own career page. The goal of multiposting is to generate more qualified applicants – and not just to create reach for the sake of reach. Therefore, the selection of the right channels is particularly important. Job advertisements on specialized portals such as IT-Treff or kress may be a little more expensive, but are more likely to reach people with the right profile. Especially in jobs or markets where recruiters are uncertain or have little experience, suitable tools provide recommendations for the right channel.
In addition to selecting the right recruiting channels, the quality of the job advertisements is crucial. Because if important information is missing or potential candidates are not addressed correctly, even a high reach will not help.
A good multiposting strategy also requires a regular analysis of the success of the various channels. Some software solutions offer comprehensive ROI reports that can be used to refine and improve the strategy with each additional job posting.
The multiposting process with the right software
Suitable software can make the multiposting process very simple and support recruiters effectively. Ideally, this is integrated directly into the Applicant Management tool used and thus the familiar "workflow". The process is then very simple:
- You formulate the text for your job advertisement.
- In the multiposting tool or in the corresponding area of your Applicant Management software, select the appropriate job boards. A mix of three to five portals is usually sufficient to ensure sufficient distribution of the advertisement.
- Once everything is ready, you can publish the job advertisement on different pages at the same time with one click.
- After publishing, you monitor the success of the campaign based on the monitoring. In this way, you can make adjustments if necessary and, for example, add additional platforms or deactivate others.
Multiposting with an agency or tool?
Basically, there are two ways to multipost: Companies can either hire special recruiting agencies or they can use a multiposting tool. Both variants increase the efficiency of the entire recruiting process by increasing the reach of the job postings.
Some agencies also pass on some price advantages compared to individual customer prices – but not always. In addition, there are usually service costs and the agencies have to be managed.
Multiposting tools are suitable for most use cases. The time and cost savings for companies are higher, and some solutions offer a recommendation of the optimal channels for a specific location or region.
Strategic partnership: VONQ. and Abacus Umantis
Multiposting is very easy with Umantis Applicant Management. The technical foundation lies in a strategic partnership with the provider VONQ. Companies that want to use multiposting benefit from this partnership. On request, we can integrate the "VONQ Job Marketing" solution into Umantis Applicant Management via an interface. This gives you access to more than 2,500 channels worldwide and allows you to publish job advertisements with just one click. These include generalist job boards, niche sites, aggregators, online hubs and communities, social media channels, Google, universities and apps.
Success monitoring is also transparent. This way, you can directly see which channels generate the most applications. And best of all, you don't have to negotiate contracts and purchase volumes with each job platform individually. Publications are billed centrally via Umantis. They only pay for what they actually use and usually benefit from a discounted price. Sounds good, right? Find out more now.
