The battle for skilled workers is in full swing. Companies that want to compete for the best talent need to take action. Talent Relationship Management (TRM) provides a strategic solution to find, retain, and attract talent. Through effective talent relationship management, companies can largely overcome these challenges. In the following text, you will find information on how to successfully identify, retain and attract new talent.
What is TRM?
TRM is based on the concept of Customer Relationship Management (CRM) and transfers its principles to maintaining relationships with talents. It's about building a talent pool and actively staying in touch with the talents in order to recruit them quickly and efficiently for vacancies when needed.
Why is TRM important?
The shortage of skilled workers poses major challenges for companies. Finding and retaining qualified employees is more important than ever. TRM offers a systematic approach to address these challenges.
Internal vs. External TRM
TRM includes both internal and external measures:
Internal TRM:
- Employee retention: Promotion of an appreciative corporate culture, attractive working conditions and a wide range of development opportunities.
- Internal recruiting: Using internal job boards and career fairs to nurture talent within the company.
- Education and training: Investing in the development of employees in order to develop their skills and competences.
External TRM:
- Employer Branding: Building an attractive employer brand to attract talent to the company.
- Active Sourcing: Identifying and approaching potential candidates in career networks and social media.
- Stay in touch: Regular communication with talents in the talent pool through newsletters, events and personal contacts.
How do you successfully implement TRM?
- Define your goals: What do you want to achieve with TRM?
- Identify your target audience: What talent do you want to attract and retain?
- Develop a strategy: What measures and activities do you use?
- Implement the strategy: Use appropriate tools and processes.
- Measure success: Evaluate the results of your TRM efforts.
What are the benefits of TRM?
- Faster and more efficient recruitment
- Reduced recruitment costs
- Higher quality of applicants
- Improved employee retention
- Increased attractiveness as an employer
Stay in touch
Once a talent pool has been created, it's important to maintain an ongoing relationship with the talent. Communication and interaction with potential candidates should be active and consistent. The choice of outreach methods largely depends on the preferences of each talent.
Ways to maintain a close bond with potential candidates could include:
- Regular conversations by phone
- Sending newsletters
- Invitations to corporate events
- Occasional gifts or attentions
- Involvement in Talent Communities
Software solutions for TRM
Special TRM software solutions support you in the automation of processes and efficient contact management. These software solutions offer features such as:
- Talent Pool Management
- Applicant Management
- Sending newsletters
- Job Alerts
- Talent Communities
Talent Relations Management (TRM) Software
An effective way to maintain contact with talent is to use specialized software. These tools rely on automation in the application process and relationship management. They typically include a talent pool and a powerful Applicant Management function.
Powerful TRM software requires both accurate talent data and a variety of specific features. A search function, which is often used in the form of keywords, is essential to efficiently identify candidates with specific skills.
It is important that the TRM software provides tools to actively nurture relationships, for example through an integrated newsletter. Equally useful is the possibility of using a job alert, which automatically notifies talents in the pool about open positions in the company.
Last but not least, every high-quality TRM software has a talent community. This platform allows talents to network and exchange ideas with each other online. As a company, you should actively participate in this talent community to be available for questions and promote a positive conversational atmosphere.
Result
TRM is a strategic tool to compete for the best talent. By implementing an effective TRM system, you can optimize your recruiting efforts, improve employee retention, and sustainably achieve your business goals.
