The digital recruiting landscape is diverse: In Germany, there are over 1,000 job boards that companies can use to search for suitable candidates. Multiposting offers an efficient solution to publish job advertisements on multiple platforms at the same time, thus increasing the reach and effectiveness of recruiting.
Definition: What is multiposting?
With multiposting, a job advertisement is automatically published on several online job exchanges and social networks. This can be done either by a specialized agency or with the help of Applicant Management software (usually SaaS).
Advantages of multiposting:
- Time saving: Job ads only need to be created once and can then be published on multiple channels with just a few clicks.
- Greater reach: By publishing on multiple platforms, a larger number of potential applicants is reached.
- Cheaper solution: Multiposting packages are often cheaper than running ads separately on multiple job boards.
- Reach relevant applicants: By selecting job boards, companies can tailor their ads to the desired target group.
- Improved candidate experience: Applicants don't have to search through multiple job boards, but can find all relevant job openings in one place.
Risks of multiposting:
- Scatter losses: Careless selection of job boards can lead to wastage and the job advertisement does not reach the desired target group.
- Poor quality of ads: If the job ad is not adapted to the particular job board, this can reduce the quality of the ad and the attractiveness of the company to applicants.
- Outdated information: Job advertisements need to be updated regularly to ensure that the information is accurate and up-to-date.
- Black box multiposting: Some providers do not have a transparent view of where the job advertisement is published. This can lead to undesirable results.
Here's how to find the right multiposting software:
- Compatibility: The software must be compatible with the existing applicant tracking system.
- Value for money: Look for a transparent pricing model and good performance.
- Ease of use: The software should be easy to use.
- Analytics options: The software should offer ways to evaluate the job advertisements.
- Customization: The software should offer the possibility to adapt the job advertisements to the specific needs of the company.
Tips for getting the most out of multiposting:
- Choose the right job boards: Consider the target audience, the industry, and the size of the company.
- Create high-quality job ads: Make sure you have strong text and an appealing design.
- Tailor the job advertisements to the specific job board: take into account the specific requirements of each platform.
- Track the success of job postings: Analyze applicant numbers and sources to improve the effectiveness of multiposting.
- Take advantage of additional features: Many multiposting tools offer additional features such as automatic applicant pre-selection or social media integration.
Result
Not every company needs or should distribute job advertisements across all channels. For example, if there are only 1-2 new positions to fill each year, the effort may not be justified. However, if there is a regular need for new hires and the desire to minimize the effort involved, multiposting has interesting advantages. By using suitable software or service providers and defining suitable selection criteria, companies can save a lot of time and money. It is important to pay close attention to the details and to make efficient use of the potential of e-recruiting.
